VH179 Neil Tardio
This is a Visual History Recording

Visual History with Neil Tardio

Interviewed by: Bob Giraldi

Commercial director Neil Tardio discusses his career in advertising, working for McCann Erickson and Young & Rubicam in the 1950s and 1960s, directing iconic commercials for Xerox, Right Guard and the U.S. Army, and his involvement in political campaigns.

Tardio speaks about the explosion in popularity of television advertising in the late 1950s and describes the trustful relationship between advertising companies and directors during that time.

Tardio talks about working with cinematographer Gordon Willis to create a warm atmosphere through the eyes of a child in a commercial for Unisys Bank.

Tardio recounts his experience directing singer Nell Carter on a Public Service Announcement for breast cancer prevention and the positive impact the spot had on the amount of new examinations after its release.