Joe Pytka Interview
This is a Visual History Recording

Visual History with Joe Pytka

Interviewed by: Laura Belsey

Iconic commercial director Joe Pytka discusses his long and varied career, directing advertising spots, music videos, documentaries and feature films for over 40 years.

Commercial Director Joe Pytka reflects on the extensive influence of television advertising and the role he believes it should play in society.

Having directed over 80 Super Bowl commercials, Pytka discusses what makes an effective ad in the biggest spotlight, and he recalls one of his most successful commercials with the Budweiser Clydesdales.

Pytka discusses his first big break getting a commercial on the air, a famous spot for Listerine with celebrated (and then unknown) actor F. Murray Abraham.