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This is a Visual History Recording

Visual History with Elma Garcia

Interviewed by: Ian Woolf

Director Elma Garcia discusses her experiences in commercial directing, sharing her production methodology and how her point of view distinguishes her work.

On a Notable Commercial Launch

Director Elma Garcia discusses putting her ideas into action for the commercial launch of a pharmaceutical brand.

On Directorial Philosophy

Garcia shares what she thinks young directors, particularly young women, should take from her experiences and why it is critical to have your own point of view.

On Her Production Process

Garcia discusses how location can drive directorial inspiration and shape commercial production.