Visual History Interview
Iconic commercial director Joe Pytka discusses his long and varied career, directing advertising spots, music videos, documentaries and feature films for over 40 years.
Since 1984, commercials have been as much a part of the Super Bowl as the football game itself—and sometimes better. But few of the millions of viewers realize that behind all the great ads are directors doing their most creative work.
Commercial Directors and New Technology
Thanks to CGI and new technology, anything is possible for commercial directors, who are making the most exciting 30-second films around.