Click image to download a PDF of the Commercial Rates for 2012-2013.
The Directors Guild of America announced that the DGA membership ratified the new collective bargaining agreement between the DGA and the Association of Independent Commercial Producers (AICP).
Game-changing commercial direction was the focus of the recent DGA 75th Anniversary Celebration 30 Seconds to Impact. The evening featured a discussion of the evolution of television commercials with a panel of leading commercial directors.
Since 1984, commercials have been as much a part of the Super Bowl as the football game itself—and sometimes better. But few of the millions of viewers realize that behind all the great ads are directors doing their most creative work.
Directors who helped revolutionize the advertising industry in the '60s with iconic commercials look back at their times and what they created.
Thanks to CGI and new technology, anything is possible for commercial directors, who are making the most exciting 30-second films around.